Case study
Yonsei Pyeonhan Rehabilitation Medicine Clinic:
an AI adoption case study
RenaAi builds alternative data with its own methodology and connects it to global financial markets. This case study records what comes out at the end of that chain: a hands-on test of how data analysis carries through to one business’s operations and value.
We analyzed competing clinics’ public channels to set the positioning, then built and are now running a dedicated AI Agent for the director and a new website. The change confirmed so far is in blog views.
Case summary
- Client
- Yonsei Pyeonhan Rehabilitation Medicine Clinic
- Location · director
- Byeollae, Gyeonggi-do · Dr. Jin-oh Hong (board-certified physiatrist)
- Data analyzed
- Competing clinics’ websites · Naver Place · advertising strategies
- What we built
- Dedicated AI Agent for the director · full website overhaul
- Confirmed change
- Weekly blog views 205 → 848
Views are based on Naver Blog visitor analytics. Changes in patient inflow or revenue are not reported on this page yet.
Starting point
Where the clinic stood at the start
Like many neighborhood clinics, its website was dated, many visitors simply left, and even the director’s introduction was thin. RenaAi is redesigning the clinic’s online channels with AI.
The four stages below are what we actually did. For each stage, we list the materials used and what came out.
What we did
What data we used and what we built
1
Competitor analysis
We used AI to examine what competing clinics do well and what they miss.
Materials usedWebsites, Naver Place listings and advertising strategies of competing clinics in the Byeollae area (pain medicine, orthopedics, etc.)
We mapped which patients competing clinics attract and where they lose them, and found the gaps where this clinic could get ahead.
2
Strategy research
We decided what this clinic should be known for, in one phrase.
Materials usedCompetitor analysis results · Dr. Jin-oh Hong’s expertise, philosophy and voice
We positioned the rehabilitation medicine clinic as “the place to get better without surgery — a non-surgical specialty center.” We distilled who Dr. Jin-oh Hong is as a physician into a single persona, establishing the image of a director patients can trust and seek out.
3
Action plan
We decided what to actually build.
Materials usedResults of the two previous stages
We designed two deliverables. First, a dedicated AI Agent for Dr. Jin-oh Hong that writes blog posts in his voice and with his expertise. Second, a full website overhaul that improves the patient experience so that patients who arrive by searching their symptoms trust the clinic and go on to book.
4
Execution
We did not stop at the plan; we built it and are running it.
Materials usedThe AI Agent we designed · the redesigned website
The AI Agent is actively writing blog posts, and the redesigned website has been deployed and is in operation.
Confirmed change
Blog views after revising 10% of posts
Why this connects to enterprise value
When a clinic depends on one director, revenue stops when the director takes time off. When an AI Agent and a redesigned platform attract and manage patients, the clinic becomes a clinic that runs on systems. Such a clinic can command a higher price in a sale, investment or succession. That is what RenaAi means by enterprise value.
Weekly blog views
205 → 848
~4x · Naver Blog visitor analytics
- Posts revised
- About 87 of 874 (10%)
- Current stage
- Views (exposure) have increased
Expected path
Only the first step is confirmed. The rest is the path we have yet to verify.
Director’s reaction
Dr. Jin-oh Hong, on first seeing the AI solution
With this, liberal arts people are all going to starve.
It goes far beyond what a person can do.
It knows our clinic better than I do.
I thought it was something I wrote after drinking last night.
Dr. Jin-oh Hong
Yonsei Pyeonhan Rehabilitation Medicine Clinic · board-certified physiatrist
Next cases
Case studies in other fields are in preparation
Financial advisory
In progressPatent law firm
In progressLaw firm
In preparation
Contact
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